What Is Storytelling in Interior Design?

"We shape our buildings; thereafter they shape us."  - Winston Churchill

Picture this: You walk into a home and feel something before your brain catches up. Maybe it’s warmth. Maybe it’s chaos. Maybe it’s…confusion? That’s because every room tells a story—even if it’s not the one you meant to tell.

If your space feels off, it’s not about the wrong paint colour. It’s that your story got lost in translation. Let’s fix that.

What is storytelling in interior design?

It’s not just about what’s in your space, it’s about what your space says about you.

Storytelling in interior design is the intentional use of colours, textures, furniture, lighting, layout, and meaningful objects to reflect your unique identity, history, values, and lifestyle.

In short: it's designing your space so that it feels like you, even before someone asks where you got your couch.

Just like a good story has a beginning, middle, and end, your home should have a cohesive visual and emotional flow. That doesn’t mean everything needs to match or follow strict rules—it means your space has purpose, personality, and connection.